Can We Do That!: Outrageous PR Stunts That Work and Why Your Company Needs Them

Can We Do That!: Outrageous PR Stunts That Work and Why Your Company Needs Them
Genre: 
Language: 
ISBN10: 
047004392X
ISBN13: 
9780470043929
Pages: 
211
Published: 
December 1st 2006 by John Wiley & Sons
Rating: 
3.86

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

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