Mariachi [With CD (Audio)]

Mariachi [With CD (Audio)]
June 1st 2009 by Gibbs Smith Publishers

MARIACHI IS MORE THAN THE MUSIC of trumpets and violins: it is the makings of a celebration, a party, a wedding, a festival, or a concert. The author's narrative captures the world of mariachi and its development through her interviews with many mariachis, who give unique perspectives on the culture. Tales of life as a mariachi are interwoven with enlightening biographies of mariachi greats, favorite song lyrics, and forty recipes from the mariachi culture.
Jorge Negrete
Pedro Infante
Miguel Aceves Mejia
Javier Solis
Jose Alfredo Jimenez
Miguel Martinez and Mariachi Tolteca
Jesus Rodriguez de Hijar
Ruben Fuentes
Nati Cano
Rigoberto Alfaro
Heriberto Molina
And more
Myriad camps, conferences, workshops, festivals, and a multitude of associations promote mariachi music. Some of the major conferences are held in San Antonio, Tucson, Albuquerque, Las Cruces, San Jose, and Guadalajara (Mexico's Encuentro Internacional del Mariachi).
Mariachi is taught at UCLA at the Institute of Ethnomusicology and is the center of mariachi graduate studies in the United States.
The genre of mariachi has now evolved from local musicians playing in small Mexican villages to professional artists appearing in concert halls, sports arenas, and performance stages throughout the world, including the opening ceremonies of the 2008 Olympic Games in Beijing, China.
Online marketing and promotions.
Print and web advertising campaign.
National broadcast and print publicity.
Co-op available.
Patricia Greathouse played with Mariachi Azteca for nine years. She is a restaurant reviewer and food feature writer for the Santa Fe New Mexican, The New Mexican, and other publications.

The Mastery of Music: Ten Pathways to True Artistry

The Mastery of Music: Ten Pathways to True Artistry

The Inner Game of Music, the breakout hit that became a standard primer in the music world, has taught thousands of musicians—professionals and amateurs alike—how to overcome self-consciousness and...
Someone Like Adele

Someone Like Adele

Read the full, enthralling story of the 20-something London girl who took the music world by storm.

This fully updated paperback edition of the bestselling biography, Someone Like Adele, also now includes the story of how Adele found happiness with...
Guitar: An American Life

Guitar: An American Life

How did a small, humble folk instrument become an American icon? How did the guitar come to represent freedom, the open road, protest and rebellion, the blues, youth, lost love, and sexuality? In this intensely personal memoir and informative...
Knowing the Score

Knowing the Score

This collection of interviews with Hollywood composers offers the most intimate look ever at the process of writing music for the movies. From getting started in the business to recording the soundtrack, from choosing a musical style to collaborating with...
The Cure: Ten Imaginary Years

The Cure: Ten Imaginary Years

The official Cure biography, illustrated throughout with masses of private and official photographs, press cuttings, and media articles.
Hit Men: Power Brokers and Fast Money Inside the Music Business

Hit Men: Power Brokers and Fast Money Inside the Music Business

Copiously researched and documented, Hit Men is the highly controversial portrait of the pop music industry in all its wild, ruthless glory: the insatiable greed and...
And They All Sang: Adventures of an Eclectic Disc Jockey

And They All Sang: Adventures of an Eclectic Disc Jockey

Throughout the second half of the twentieth century, Studs Terkel hosted a legendary daily radio show in Chicago, presenting listeners with his inimitable take on an eclectic range of...